SEO or search engine optimization is a combination of many things you have to do to rank on search engines. Of all the things you “must” do, searching for low competition keywords should be your top priority.
As a beginner, you might be tempted to use broad keywords. Keywords like “fitness” or “cooking” are incredibly competitive, and many of the top websites on the subjects dominate the search rankings. To compete with big sites with deep pockets, you'll need to choose long-tail keywords, or keywords that are a string of words, to find little holes where you can fit in.
The best strategy you can use is to search for low competition keywords relevant to your niche or business using a program like KWFinder.
So how do you find these low competition keywords to start building a strong SEO strategy? We have listed the beginner-friendly tips to get you started!
1. Listen to your target audience
Building a list of relevant keywords for your blog can be tough if you don’t know what your readers actually are searching for. As a blogger/ digital marketer, you should always find ways to keep in touch with your audience to understand what they want. Although talking to them in person may not always be efficient, you can use other methods such as using subscription forms, or on-site search data to capture the keywords they search.
You can set-up an on-site search tracking in your Google Analytics account, so you will also know the commonly searched words your readers enter on your website that didn’t return results. You will be amazed by the keyword results that you didn’t even think of.
2. Get inside the heads of your readers
Still confused which keywords to start? Put yourself on your readers’ shoes.
If you are looking for pet products, would you type “dog products?”
A lot of people want to search for specific answers to their questions. So, the keywords you’ll most likely going to type would be “automatic dog food dispenser.”
One of the best ways to come up with keyword ideas is to think of how you would search for the specific topic in mind. You need to get inside your readers’ head to come up with creative keywords which are likely untapped by your competitors.
After you've written down some long tail search terms, check them on KWFinder to get a difficulty score.
3. Use social media
Have you noticed how people often use social media when they need advice or recommendations?
We are in the digital world wherein social media has become part of our daily lives. We often want to speak out what we are thinking about on social media.
Take a peek inside your Facebook groups or Instagram comments to see what kinds of terms readers are using. You may find the vocabulary people use about your topic is different than you expected.
4. Find relevant questions from UGC (User Generated Content and Communities)
Use social communities like Reddit and Quora to determine common queries you can use for your blog.
Simply search a keyword relevant to your topic to see results of queries and subjects popping out. These keywords may not guarantee search traffic, but they can help you generate creative terms or phrases that may have also been used on other search platforms.
5. Start building your keyword list
Now that you have the ideas, you can start building your list of keywords to search for the relevant terms.
I like to use Evernote or even Microsoft Excel to record a list of keywords with their associated keyword difficulty score found on KWFinder. I can then sort my lists or come up with blog article titles that fit the keywords I've researched.
6. Get creative with terms and phrases
Try to think outside the box when it comes to common keywords and topics for your niche. Look in suggested search terms on Google, or you could even use a Thesaurus to find synonyms for words to get some different ideas.
There are billions of web pages on the internet, and to find opportunities to rank for popular topics, you'll need to get creative with your keywords.
7. Search for high-volume keywords with low competition
High-volume keywords are desirable. The more your website ranks for these keywords, the more traffic you will get. But this might also mean high competition.
Competing for these keywords against the big dogs will be very difficult. When searching on KWFinder, I like to look for keywords that have a keyword difficulty score less than 40 but with search volumes higher than 300. This seems to be a sweet spot for new bloggers who want to improve their SEO and Google Search Rankings.
It will take time, but finding the right low competition keywords will make a huge difference in your SEO efforts.
Building the correct foundation for your SEO strategy will lead to a more effective content marketing strategy. And everything starts with the correct keyword research.
Choosing low competition keywords is a must for every blogger/ digital marketer. However, you must find a balance between low competition keywords and search volume. Otherwise, you will end up with no readers despite having well-written blogs.
We hope that you were able to find this post helpful as you start your SEO journey. Remember, SEO is a combination of a lot of methods which is not something that can be done overnight. But as you learn to progress and slowly gain traction over time, you will realize that all the hard work is worth it.