So you have a youtube channel but maybe you're having a hard time coming up with YouTube content ideas for new videos. Maybe you're putting out new videos daily like I am, or weekly, or twice a week. And you're just stuck thinking, “I don't even know what to make videos about.”
In this article, we're going to show you three ways that you can come up with video content ideas for your Youtube channel.
Let's talk about a few of the top ways that you can come up with great ideas for videos for your Youtube channel. These are strategies you can use, not just to come up with ideas, but to come up with strategic ideas that you can use to shoot up in the Youtube rankings, to get discovered and build your channel.
1. Search For Top Performing Videos In Your Category
The first way to find YouTube content ideas for your channel is to look up top performing videos in your category. Let me show you quickly what I'm talking about.
Let's say that I have a cooking Youtube channel and I'm trying to come up with content ideas for my channel…
Here is one really smart strategy you can use. Let's go to the search bar on Youtube and type in a keyword that is very relevant to your Youtube channel. Maybe it's cooking equipment.
Now you're going to look for the top performing videos that come up for the search of that keyword. So I got here on my search:
- Gordon Ramsay, “What You Need to Be a Better Chef,”
- “Beginners Guide to Cooking Utensils”
- “Essential Kitchen Tools,” “Essential Kitchenware,” and “Kitchen Utensils.”
I'm looking for common themes here from the top search results. Some common things I see right here are the words “utensils”, and “essential and kitchen”. So if I could create a video that covers kind of the same title as these top performing videos, I have a really good chance of showing up in the suggested videos.
I'm gonna go straight for this Gordon Ramsay video because it's number one and it's getting 3 million views. Now mind you he does have a ton of subscribers but if you can show up in the suggested videos next to Gordon Ramsay, you're gonna be able to get a lot of views.
So this is what I would do for this example for coming up with a video idea…
I would definitely mention Gordon Ramsay's kitchen kit. I would say it in the video, I would talk about it, and reference it at some point of the video. And I would name my video something like “What You Need to Be A Better Chef in 2018,” “What You Need to Be A Better Chef Today,” “What You Need to Be A Better Chef As A Beginner,” “What You Need to Be A Better Chef At Home,” etc. I would structure my title very similar to what Gordon Ramsay's title is.
Then I would come over to the tags area and I would make sure I include all of the same tags that Gordon uses in his video. That would trigger the algorithms as well – “This video is just like this really good video by Gordon Ramsay, I'm going to suggest this video over here in the righthand column.” And you have a very good chance of getting a lot of views even as a small channel.
So that's tip number one – look at top performing videos and kind of see what they're doing. I don't like using the word copy because it sounds bad, because it's not really copying. You're just supplementing what they're doing using similar titles, similar tags, and similar type of content.
2. Search For Relevant Keywords Using TubeBuddy
The second tip to find content ideas for your Youtube channel is to search for relevant keywords using TubeBuddy. Now, TubeBuddy is definitely the tool that I'd recommend for any Youtuber if you have any channel – beginner, intermediate, and advanced.
Here's a link that will take you right to TubeBuddy where you can get it for free while you're starting out. Even the free version is great. So let’s open up TubeBuddy and go to the Tag Explorer. I'm gonna do the same thing – search for a relevant keyword and see what other types of keywords are suggested. So I can see right here suggested, or I guess, “most used tags” referring to the same keywords… so cooking is used in 40% of videos… how to cook, etc….
That's great, but what I'm going for right here guys is auto-suggested. This is a really cool tool where TubeBuddy will auto-suggest a title or a keyword that is being searched on Youtube, that people are watching.
So right here – “cooking equipment and their uses”. Now if I click on that, I can look at the competition for this keyword and boom – you can see right here that the overall competition is low. Whether they are good or low, (the same thing), which is a good sign for you. You wanna search for keywords and long tail keywords that have that good rating especially if you don't have a lot of followers on your Youtube channel.
So I would make a video specifically called “cooking equipment and their uses” and build my video topic around that. So that's another way that you can find content ideas for your Youtube channel. That's what I do for a lot of my Youtube videos.
3. Use Youtube Comments and Analytics
Let's talk about the third way to find content ideas for your Youtube channel. For this one, we're going to actually dive into our very own analytics. So let's go right here into my creators studio.
And this step kind of has part A and part B…
So for part A, what we're gonna do is we're actually just going to look at our comments. So I'm going to go over here to community, and comments. And what I'm gonna do is I'm just gonna go through all my comments, and see if people are asking questions. See what problems people have. See what comments people have about my channel. And then maybe I can make another video that ties into that first video around that topic.
So here's a really big comment, something about ultimatelifestyle.com, so maybe I would explore that, see what it's all about, maybe it's something that's good cause a lot of people are commenting about it. And then maybe I make a video about that. So that's a really easy way to find ideas for your videos just by looking at the comments.
The other thing we're going to do is we're going to dive into the analytics and we're going to look at search terms. We're gonna look at what keywords people search to find our videos. Okay, so we're gonna go down to the bottom and go to our traffic sources, Youtube search. And when you click on that you can have a huge list of keywords that people type in and find your videos and watch them.
So we got google voice, venmo, surveys for money, how to clear icloud storage, best survey sites for money, icloud storage – lots of icloud, lots of venmo, website ideas.. and so what you can do is, for example, so here's a keywords that gets me a lot of views – surveys that actually pay. Now, my survey video isn't called that, but I can make a follow-up video called surveys that actually pay, put an end screen at the end of my first survey video to give you what you should watch on the second survey video and it can be similar – it can be about surveys, could be about how these surveys pay you, do they pay you in a check, do they write you PayPal, and I can talk about surveys that actually pay. It doesn't matter if it's the same surveys, but maybe I'm talking more specifically about how they pay.
So, searching your own analytics for the keywords that people are using to find your own videos is a great strategy for finding content ideas for your Youtube channel.
I'm going to highly suggest that you go check out TubeBuddy. TubeBuddy has saved me, not only so much time, but it has helped me grow my Youtube channel in a very competitive niche and it's because I do the research to find the keywords, to find the topics that people are searching for, that people are watching so that I can grow my Youtube channel that way.
So guys, go grab TubeBuddy, it's free. You don't have to pay it now it's a free trial, you can just use it for free. Then once you discover all the other awesome tools it has, maybe you can decide to upgrade at some point.
Make sure to check out the videos on my Youtube channel. I've got a lot of videos to help you learn how to use technology to build your online business and improve your lifestyle – create that lifestyle of freedom.